Lauren Pavelik

717-740-1258 | lepav@comcast.net

Professional Summary

Motivated and detail-oriented marketing student with hands-on experience in social media management, content creation, and customer engagement. Passionate about building brand awareness through creativity, organization, and data-driven strategies. Eager to contribute to marketing campaigns that connect with audiences and strengthen company presence across digital platforms.

Education

Penn State Berks - B.A. in Writing and Digital Media (2024-2027)

Cumulative GPA: 3.8 | Dean's List

University of Pittsburgh (2023-2024)

Cumulative GPA: 3.813 | Dean's List

Work Experience

LCBC Church | Marketing Intern

  • Created a general marketing plan to guide content strategy and drive audience growth and consistency

  • Schedule social media content to optimize reach and visibility across programs

  • Analyze social media platforms and trends to generate innovative content ideas and campaign concepts

  • Provide regular communication such as project updates and feedback on marketing strategies

New Holland Coffee Co | Manager

  • Lead a team to ensure efficient operations, strong communication, and excellent customer service

  • Strengthening organizational and leadership skills during fast-paced shifts

  • Reconcile and organize cash registers to support operational efficiency and team readiness

  • Serve as a primary point of contact for staff inquires, responding promptly to messages via phone and text message to ensure smooth shift operations

University of Pittsburgh GSPIA | Social Media Content Creator

  • Created weekly posts for Instagram and TikTok to enhance online engagement and visibility

  • Designed digital marketing content using Adobe Photoshop, Canva, and CapCut

  • Conducted trend research to create current and platform-relevant content ideas

  • Collaborated with peers to execute and develop ideas for video content and other social media campaigns

Relevant Coursework

  • Digital Cultures

  • Digital Humanities

  • Graphic Design

  • Written Professional Communication

  • Writing Studies

  • Creative Nonfiction

Technical Skills

  • Social Media Platforms

    Instagram | Facebook | TikTok | YouTube | LinkedIn

  • Social Media Management & Collaboration

    Redbooth | Wistia | Hootsuite | Rock | Slack

  • Digital Design & Content Creation

    Photoshop | Adobe Premiere Rush | Adobe Audition | Canva | CapCut

  • Productivity Software

    Microsoft Office Suite (Word, Excel, PowerPoint) | Google Workspace (Docs, Sheets, Slides, Drive)

Certifications

Piqued your interest?